Institute of Marketing and Management (IMM), located in New Delhi, is one of India’s oldest and most reputed institutions for management education. Established in 1969, IMM has played a pioneering role in shaping business education in India, particularly in the field of marketing and management. Over the decades, the institute has built a strong legacy of producing competent managers, entrepreneurs, and leaders equipped with the knowledge and skills required in a competitive global environment.
IMM is known for its focus on industry-oriented programs, dynamic teaching methodologies, and strong corporate linkages. The institute blends traditional business principles with modern management practices to provide a holistic learning experience. Located in the educational hub of Qutub Institutional Area in South Delhi, IMM offers students exposure to industry experts, live projects, and excellent networking opportunities.
IMM offers a two-year full-time AICTE-approved PGDM program that is widely recognized for its practical orientation and industry relevance. The program provides specializations in Marketing, Finance, Human Resources, International Business, and Operations. The curriculum incorporates case studies, projects, internships, and skill development workshops to enhance students’ managerial competencies.
Additionally, IMM integrates global perspectives into its programs through international collaborations, student exchange programs, and study tours, giving students opportunities to understand global business practices and multicultural work environments.
The institute has strong industry connect, facilitated through guest lectures, industry conclaves, workshops, and consultancy projects. IMM faculty members combine academic expertise with corporate experience, ensuring that students gain a balance of theory and practice. Research and innovation are encouraged, with students participating in applied research projects and entrepreneurial initiatives.
IMM offers a vibrant student life with various clubs and committees focused on marketing, entrepreneurship, cultural events, sports, and community service. The institute organizes business fests, management conclaves, debates, and cultural festivals that give students platforms to showcase talent and leadership. Emphasis is also placed on developing interpersonal and soft skills, teamwork, and social responsibility.
The placement cell at IMM has a strong track record of connecting students with reputed organizations across sectors such as consulting, FMCG, BFSI, IT, retail, and manufacturing. The Career Development Centre prepares students through pre-placement training, mock interviews, and resume-building workshops. The strong alumni network of IMM also contributes to mentoring and placement support for current students.
With its rich legacy, corporate-driven curriculum, and focus on holistic education, IMM Delhi continues to be a preferred choice for management aspirants who wish to pursue rewarding careers in business and entrepreneurship.